As China transitions from a zero-Covid policy, there is light at the end of the tunnel to finally move past the pandemic-induced uncertainty. Navigating the market will require foreign brands to have the agility to navigate political, business, and cultural shifts as the second-largest consumer beauty market in the world reopens. We took a deep dive into understanding the nuances of the current China beauty landscape to surface the immense opportunities in a maturing market with perhaps the most sophisticated consumers in the world.

 

Download the decks from our recent London Summit: Decoding The China Beauty Market for data, current regulations, trends and market insights.